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Post by writeway on Jan 22, 2019 17:40:36 GMT
Authors can now run ads on Barnes and Noble! I am excited because it's another avenue for wide authors. We can use all we can get! I am going to remain positive about this and check it out soon. If this becomes a big deal it could be a game-changer for indies on Nook. Either way, at least it gives us more of a shot at visibility. Anyone here have experience with them? I hear they are slow moving but it's just started and would love any input. I will still try them out for myself. No, I don't like the pay-to-play but this is the world we are living in. I DO love it whenever wide authors have more promotional options though. press.barnesandnoble.com/advertising |
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Post by writeway on Jan 22, 2019 20:47:30 GMT
I already said I'd wait until I did more research. Unfortunately, not hearing good things about this. That's why it's always good to wait until something has been around so you can get input. From what I am hearing, it's just not worth the money right now. I will keep my ears open for all experiences but I will hold off trying it now.
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Post by dormouse on Jan 22, 2019 21:00:06 GMT
I find it hard to be totally positive at the appearance of another paid promotion channel.
My view is that ebooks expanded the market for books by creating demand that hadn't previously existed. A side effect was that it created a viable market for indies because of the much reduced production cost. KU probably had the same effect, by bringing in some money from readers who didn't have the money to buy books. Market seems to have plateaued.
I don't believe that advertising expands the market, it simply shifts demand from Book A to Book B. Fine for Book B and it's author, but Book B gain + advertising = Book A loss, so overall it simply reduces the amount of money made by authors in total. Ditto for the KU scams.
Free and very cheap books, may have expanded the market overall, although my guess (without evidence) is that authors as a group would be better off with prices being at least a bit higher. Ditto for much of the money spent on covers. Editing & formatting may well pay for itself (readers would turn off if the average standard were too low for them).
Thanks for letting us know though. Better to be Author B than Author A. Agree completely about improving options for wide authors.
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Post by K'Sennia Visitor on Jan 22, 2019 22:05:07 GMT
The Kboard's thread says you need a starting budget of $300, yikes! If you have the money to gamble - why not? But if you don't you should probably listen to Debora Geary. (https://www.kboards.com/index.php/topic,308389.msg3770331.html#msg3770331)
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Post by writeway on Jan 23, 2019 22:13:15 GMT
I saw Deb's post too. I have seen a lot on FB and in different groups concerning this that gave me pause. It has been posted on Kboards just now though that B&N have suspended the ads and given refunds. Apparently they are fine-tuning so maybe this will be a positive. I am sure they've gotten tons of feedback. I brought it to the Alliance of Independent Authors attention because I am a member so maybe they contacted Barnes and Noble to get relay concerns. I don't know, just saying maybe. Brian Meeks posted on FB about it in his group so now that some of the indie activists have been mentioning it, you never know how the word gets back to them. I'm glad it did if they make it better. I'd love to try it if it's a fair platform that is plausible for authors.
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Post by davidvandyke on Jan 30, 2019 16:38:30 GMT
Looks like B&N refunded everyone's money and suspended the program for a while.
Per-mil ads are not the way to go. Pay-per-click (PPC) ads are where you want to be, as they reward success and at least provide a modicum of data to improve your ads. Hopefully B&N will switch to PPC.
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Post by writeway on Feb 1, 2019 2:51:25 GMT
I hope so too, David. I will stay positive!
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Post by K'Sennia Visitor on Feb 1, 2019 4:55:37 GMT
I hope so too, David. I will stay positive! |
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