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Post by davidvandyke on Sept 19, 2018 18:19:02 GMT
So I got this somewhat odd email from B&N (I checked, it did seem really to come from B&N, with the correct domain name and so on): *** Below is a summary of your recent request along with our response. Subject B&N Press Referral Program eGift Reward Response By Email (Edwin) (09/19/2018 01:14 PM) Dear Publisher, Thank you for your continued support of B&N Press. We are excited to invite our top authors to participate in our new Referral Program. Earn a $15 eGift Card for every author you refer who signs up to sell books on the B&N Press platform, limit 10. If there are any writers in your life who you think would benefit from our platform, please send them our way using your unique referral code found under the Referral Program section of your B&N Press Profile, just below the Security Question section. Full details here: press.barnesandnoble.com/legal/referral-program-terms Thank you! The B&N Press Team *** Note that I didn't send them any "recent request" so this is not a response to anything. Maybe it's an error on their part, but it smacks of the cheesy trick of spammers who try to convince you that they're responding to something you never sent. Then to the meat of the thing--trying to convince our fellow authors to sign up for publish on B&N also seems cheesy and giving them an affiliate code to do so also seems double-cheesy. And the "limit 10" is hilarious. Maybe they are afraid someone will create 1000 fake author accounts with their code? Bottom line--to me, clumsy, though it does seem to indicate the platform is trying things out.
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Post by K'Sennia Visitor on Sept 19, 2018 23:55:11 GMT
I see the re trick being used all the time in the marketing emails I get, it's more a way to try and get past the spam filters than to try and trick their prospects. I also get where they'll write (personal) after their subject line. I never open those because no one who is actually writing a personal email would add that.
Bitty aays that B&N is trying to grow their author platform. I don't do referral programs because I lack the heart of a salesperson, plus I go to them through D2D. But I am pleased that they're not throwing in the towel yet.
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